UTM Builder

Create UTM parameters for tracking campaigns.

About this tool

Fill in the website URL and campaign parameters (Source, Medium, Name). Click **Generate** to get your tracking link ready for your ads or newsletters...

UTM Link Builder: Track Google Analytics Campaigns

Easily build URLs with UTM parameters to track the effectiveness of your marketing campaigns in Google Analytics. Identify exactly where your traffic is coming from.

How to Use the UTM Link Builder

1

Enter Website URL

Paste the full link of the page you want to drive traffic to (e.g., https://yoursite.com/landing).

2

Define Source (utm_source)

Identify the advertiser, site, or publication (e.g., 'google', 'newsletter', 'twitter').

3

Define Medium (utm_medium)

Identify the advertising or marketing medium (e.g., 'cpc', 'banner', 'email').

4

Define Name (utm_campaign)

Give your campaign a specific name to identify it in analytics (e.g., 'summer_sale', 'promo_code').

Frequently Asked Questions

What are UTM parameters?

UTM (Urchin Tracking Module) parameters are tags added to the end of a URL that tell Google Analytics where the traffic is coming from.

Are UTM parameters case-sensitive?

Yes, 'Email' and 'email' will show up as two different mediums in Google Analytics. It is best practice to use lowercase for all tags.

Will these links affect my SEO?

Generally, no. Search engines ignore UTM parameters, but using canonical tags on your landing pages is recommended to prevent duplicate content issues.

Security & Privacy

Build tracking links without sharing your campaign data.

Client-side builder
No campaign data stored
Instant preview
Analytics ready