Create UTM parameters for tracking campaigns.
Fill in the website URL and campaign parameters (Source, Medium, Name). Click **Generate** to get your tracking link ready for your ads or newsletters...
Easily build URLs with UTM parameters to track the effectiveness of your marketing campaigns in Google Analytics. Identify exactly where your traffic is coming from.
Paste the full link of the page you want to drive traffic to (e.g., https://yoursite.com/landing).
Identify the advertiser, site, or publication (e.g., 'google', 'newsletter', 'twitter').
Identify the advertising or marketing medium (e.g., 'cpc', 'banner', 'email').
Give your campaign a specific name to identify it in analytics (e.g., 'summer_sale', 'promo_code').
UTM (Urchin Tracking Module) parameters are tags added to the end of a URL that tell Google Analytics where the traffic is coming from.
Yes, 'Email' and 'email' will show up as two different mediums in Google Analytics. It is best practice to use lowercase for all tags.
Generally, no. Search engines ignore UTM parameters, but using canonical tags on your landing pages is recommended to prevent duplicate content issues.
Build tracking links without sharing your campaign data.
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